Email is still the channel SaaS founders trust to grow faster

Email still wins customers. Sable makes every send feel inevitable.

Sable connects deliverability, automation, and revenue intelligence so your inbox becomes the engine of acquisition and retention. Less duct tape, more momentum from the channel that consistently outperforms every other touchpoint.

email sourced pipeline last quarter
$420k
team ramp hours saved per month
42
net-new ARR unlocked in 90 days
$118k

FIRST 100 CUSTOMERS PLAYBOOK

Sable is the secret weapon when you need real customers fast.

Every lever—outreach, onboarding, expansion, support—is choreographed from a single command center so you can punch above your headcount.

Land your first 50 customers

Use SaaS-tested outreach playbooks that include proven subject lines, ramp schedules, and reply prompts so cold outreach feels warm from day one.

Turn onboarding into revenue

Connect product events and let Sable nudge every trial the moment they stall, celebrate wins instantly, and escalate high-fit users to a human.

Keep the pipeline superhot

Signals from billing, chat, and inbox replies automatically refresh segments so your hottest accounts move to the front without spreadsheets.

Own deliverability forever

Warm-up automation, DNS health checks, and bounce intelligence protect your sender reputation so every email lands when it matters most.

Founder Focus

Connect your providers, import your leads, and ship a money-making playbook before the week ends.

Start my founder trial

What happens when email becomes your unfair advantage?

Sable gives founders one place to design, send, and learn from every email—so cold outreach, onboarding, and expansion all compound from the same channel.

Own the inbox

Email is still the fastest way to earn trust. Sable calibrates warm-up, reputation, and pacing so every cold outreach and product update lands with intent.

  • Automatic domain and inbox rotation tuned for healthy sender scores
  • Live deliverability pulse so issues surface before prospects notice
  • List hygiene and validation built in to keep every message welcome

Automation that feels human

Launch lifecycle, expansion, and rescue journeys that read like a thoughtful teammate—not a workflow diagram.

  • Drag-and-drop playbooks cover trials, renewals, expansions, and reactivations
  • Product and billing signals shape every branch without manual list slicing
  • Broadcasts, drips, alerts, and reminders all live in one command center

Revenue clarity in every send

Sable shows who is leaning in, what each campaign earns, and the next best action so email drives the pipeline on its own.

  • Engagement scoring spots ready-to-buy accounts and slipping customers
  • Smart audiences refresh automatically as product usage shifts
  • Suggested plays tie revenue, retention, and expansion back to each email

Signals instead of spray-and-pray

Sable listens to product usage, billing data, and website intent to rank every contact by readiness—so you email the people who actually convert.

  • Automatically build segments like 'activated but unpaid' or 'PQL with no touch in 5 days'
  • Inbox-level timelines reveal every open, click, reply, and chat in one place
  • Workflow filters branch on traits, intent, or AI-powered classifications

The fastest founder control center

Every dial you need to warm domains, rotate inboxes, approve copy, and hit send lives in one view designed for teams who move without bureaucracy.

  • Role-based approvals keep investors and advisors looped in without slowing you down
  • Inbox rotation, throttle controls, and deliverability tests are all point-and-click
  • Founders can preview, schedule, and ship across channels without pinging engineers

FOUNDER STACK

One platform that keeps your first customers and future pipeline on fire.

The fastest-growing SaaS companies don’t stitch together five tools—they use Sable to orchestrate the entire inbox ecosystem.

Bring every provider you already trust

Keep Mailgun, Postmark, SendGrid, AWS SES, Google, or Microsoft online inside Sable. No migration delays, no new contracts—just plug in credentials and ship.

Deliverability that never sleeps

Ramp-up automation, IP/domain rotation, per-mailbox throttles, and DNS verification run continuously so the founder never has to manually babysit inboxes.

Clipboard full of playbooks

Trial nurture, churn rescue, founder-led outbound, partner activation, investor updates—every workflow is templated, customizable, and production-ready.

AI copilots with real product knowledge

Feed docs, release notes, and onboarding videos into the widget + chatbot so website visitors and email replies get instant, accurate answers.

Operator-friendly analytics

Dashboards tie every send to pipeline value, so you see ARR influenced, trials converted, and accounts saved without exporting CSVs.

API + events for anything else

Fire events into Sable from your product or data warehouse to trigger workflows, update people, or launch transactional emails in seconds.

WHY FOUNDERS CHOOSE SABLE

Everything you need to turn every send into loyal revenue.

From first-touch outreach to renewal campaigns, Sable layers deliverability, intelligence, and automation into one cockpit built for email-first growth.

Revenue Engine

  • Outreach playbooks warm new domains, rotate inboxes, and keep cold emails feeling warm from day one.
  • Built-in multivariate testing tracks reply and click winners so every sequence adapts in real time.
  • Broadcasts, newsletters, and announcements share one library of audiences, goals, and recommended send windows.
  • Real-time segments stay synced across playbooks so you never export CSVs to trigger another send.
  • Deliverability guardrails flag issues before revenue feels the dip, from bounce patterns to inbox placement.

Ops Superpowers

  • Visual workflow automation listens to product events and powers multi-step follow-ups without writing a single rule twice.
  • Native email validation keeps lists clean, protects sender reputation, and preserves every credit.
  • Chat widgets capture responses sparked by email so conversations stay in motion across channels.
  • Personalization tokens stay safe with best-practice guardrails and instant previews for every variant.
  • AI-assisted writing keeps copy on-brand, compliant, and ready to convert in seconds.

BUILT FOR FOUNDER SPEED

Launch world-class lifecycle programs in three guided steps.

Sable removes the operational drag between the idea in your head and the email in your customer’s inbox. Every workflow comes pre-loaded with deliverability guardrails so you can move fast without breaking trust.

1

Connect your stack

Bring in Mailgun, Postmark, AWS SES, and product signals once. Sable blends sending performance, account, and usage data so every email knows the full story.

2

Launch guided playbooks

Pick a goal—trial-to-paid, expansion, reactivation—and Sable recommends the sequence, pacing, and copy in minutes.

3

Scale with signal loops

Measure impact, double down on what resonates, and let Sable auto-tune cadence so every inbox feels handcrafted.

Activate Sable for my SaaS

14-day founder trial · Concierge onboarding · Cancel anytime

Lifecycle overview Live

Trial activation

78%

+14% vs last week

Expansion nudges

32 deals

6 in flight

Churn rescues

19 accounts

11 saved

BRING YOUR OWN STACK

Plug Sable into the infrastructure you already trust.

Your team keeps control over domains, inboxes, ESPs, and transactional gateways—Sable simply layers automation, analytics, and AI on top.

Mailgun

Connected

Webhooks, sending, and deliverability scoring out of the box

Postmark

Connected

Lightning-fast transactional with Sable templating & layouts

SendGrid

Connected

High-volume marketing sends with per-mailbox throttles

AWS SES

Connected

Bare-metal deliverability with health monitoring and alerts

Google & Microsoft OAuth

Connected

Founder inboxes that switch between human + automated effortlessly

Custom SMTP/IMAP

Connected

Bring legacy providers or on-prem servers without losing instrumentation

SaaS founders who win with email trust Sable.

High-converting copy only matters when it meets perfect timing, pristine deliverability, and deep product signal. Sable keeps all three on autopilot.

“Within 30 days we doubled trial conversions without sending a single batch-and-blast. Sable surfaces the exact nudge every SaaS founder wishes their team had time to send.”

R

Riya Kapoor

Founder & CEO · Beacon Metrics

“Deliverability used to be a guessing game. Sable warmed up 18 new inboxes in a week, and our open rates jumped to 71% for product updates. It pays for itself in the first launch.”

M

Marc Allen

Co-founder · LoopStack

PIPELINE SUPERHOT PLAYBOOK

The exact loops that keep founders oversubscribed.

Borrow the four plays our most successful SaaS teams rely on to stay in every prospect’s inbox and every customer’s head.

Founder Introductions

AVG 34% reply rate

Upload warm intros and let Sable drip personal founder notes, auto-pause on replies, and alert you when it is time to hop on a call.

Trial Wake-Up Loop

42% lift in activation

Connect product events, identify stalled trials, and trigger multi-channel nudges with templates tuned for each persona.

Expansion Radar

3.1x expansion pipeline

Sable scores existing customers by usage spikes + intent so CS teams get perfectly timed playbooks instead of generic newsletters.

Churn Rescue

11 accounts saved / month

Detect payment risk, contract silence, and negative support sentiment—then auto-launch human-feel check-ins before churn happens.

Need help prioritizing the first loop? We’ll review your current stack and send a personalized launch plan within 48 hours.

Get my personalized pipeline plan

PRICED FOR GROWTH

Start with the founder launchpad. Scale into revenue orchestration.

Get the entire platform, concierge warm-up, and deliverability coaching from day one. Upgrade only when you add more teams or channels.

Founder Launchpad

$29

per month · connect unlimited sending mailboxes you already own

  • ✅ Guided onboarding with deliverability expert
  • ✅ 10 pre-built SaaS lifecycle playbooks
  • ✅ Unlimited product event streaming

Revenue Orchestra

Let’s talk

for multi-product, multi-team scale-ups

  • ✨ Dedicated deliverability strategist
  • ✨ Custom playbook engineering
  • ✨ Enterprise-grade security reviews

Still building the case internally?

We’ll audit your current programs, quantify the upside in real dollars, and ship a board-ready plan in 48 hours.

Free deliverability diagnostics on your top 5 domains

Playbook rollout in as little as 10 business days

Reserve my onboarding slot